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Start your press release with a title
Then write a subtitle that expands on the information in the title

July 30, 2010--Fargo

Begin with a date and the city where the press release is issued, e.g. July 5, 2010--Fargo, N.D.
The first paragraph should sum up your announcement and mention every company or person involved.

Make the following paragraphs short and provide more detail. Include a quote or two from key people; each quote should start a new paragraph.

Your last paragraph is your "about" statement. It tells readers what your company is and what it does. If the press release includes a partnership with another company, include an "about" paragraph on it as well.

Conclude your press release with contact information.